Evergreen Healthcare announced the Kirkland-based healthcare organization officially launched a refreshed brand as EvergreenHealth.

The new EvergreenHealth brand reflects a new visual identity, including a refreshed logo and name, which communicates the breadth of clinical care services the organization provides to Eastside residents.

Since 1972, EvergreenHealth has grown alongside the Eastside community, and the evolution to the new brand brings together the clinical quality, professional expertise, newest technology and highly personalized service that are hallmarks of EvergreenHealth’s distinguished care.

Now, as the organization celebrates 40 years of care and service to the Eastside, it reflects on its tradition of delivering highly personalized service to the community and reaffirms its commitment to providing Eastside residents with breakthrough, quality care.

“While the changes to the name and logo are more subtle than dramatic, the refreshed brand expresses the dedication and distinguished care EvergreenHealth brings to its patients and the community,” said Bob Malte, EvergreenHealth CEO. “And while our look has evolved, our mission to provide safe, compassionate and cost-effective healthcare remains unchanged.”

The refreshed brand is the result of collaboration and insightful feedback from members of the community, along with hospital staff, physicians and volunteers.

“We learned we had an opportunity to improve the way our name and look reflects our growth over the last 40 years,” said Malte. “We feel that the new EvergreenHealth brand captures the full capacity of health-care services and breakthrough care that we’re so proud to provide the community.”

Over its 40-year history, EvergreenHealth has evolved to provide a full range of healthcare services and programs that are among the most comprehensive in the region.

In fact, HealthGrades, the nation’s leading provider of independent hospital ratings, named EvergreenHealth as a Distinguished Hospital for Clinical Excellence in 2012, making it the only hospital in Washington state to receive the distinction for the past four consecutive years.

EvergreenHealth’s areas of outstanding care include cancer care, orthopedics, primary care, cardiology care, breast health care for women, home health care and hospice.

Following the launch of the refreshed brand, specialty clinics, primary care, urgent care and emergency care centers and other ancillary services will be united under one look and name.

For more information about EvergreenHealth and changes to its look, visit www.evergreenhospital.org/about_evergreen/evergreenhealth/.