Revel Consulting has long held the belief that being involved in the community is not only important, but an integral part of their business. With those beliefs in mind, the Kirkland based company has partnered with Rad Racing Northwest, a premier youth cycling organization based on the Eastside.
As part of its sustainable giving program, Revel Consulting recently began working with Rad Racing in one of the company’s newest partnerships.
“Rad Racing is really a premier, one of the best in the country, youth cycling group, it was a natural synergy,” said Brett Alston, the manager partner and co-founder of Revel.
“It’s really exciting,” said Jim Brown, the executive director of Rad Racing NW. “They are so motivated and excited to work with us. On consulting they are going to help with PR, marketing and planning. They have the power to help get our names out there and create opportunities.”
Rad Racing, which will now be called Revel Consulting/Rad Racing NW, is the longest running team in the area, founded in 1998, and has produced some of the top cyclists in the country during that time. The team consists of road, track and cyclocross racing, and currently includes 28 kids on its 2011 roster in two age groups.
While Revel will be helping the team out financially, which will help with equipment and travel costs, Rad Racing’s leadership knows based on Revel’s work with other local groups, the partnership is more than just a financial one. The coupling is another way Revel is bringing to life sustainable giving, the idea of helping the community grow, along with its Pure consulting ideology, which focuses on connecting clients and the consultants to the community.
“Sustainable giving is part of our DNA,” said Alston. “It’s really a part of our fabric, an opportunity from the top down to give back to the community and continue to expand part of our core.”
Revel has partnered with several other local groups, including Treehouse and helps organize the Foster Kids 5k race, which raises money to send foster children to Royal Family Kids Camps. While financially helping the organizations it partners with, Alston said it’s of primary importance that Revel is involved on a personal level. Work with Treehouse has included not only helping with their social media presence, but also working in the warehouse helping to sort donations, he said.
“Working with Treehouse has been phenomenal,” said Alston. “We’ve helped in a variety of ways and in their warehouse.”
The racing season for Rad Racing riders will begin heavily later this month, Brown said, with the start of the road schedule, giving the racers a chance to stretch their legs for the first time this season. Then once the weather clears and stays consistent, riders will hit the velodrome for the track season, followed by cyclocross, a combination of road and mountain biking, in September.
Brown said the age group of 8 to 10-year-olds are in the Rad Racing’s Young Guns group, which is dedicated to getting the kids into the sport and helping them develop the passion for cycling.
“It’s critical the kids are having fun,” said Brown. “You have to create a love for the sport.” The junior team represents the older group of cyclists, and is focused on their efforts and commitment to racing at a higher level. The junior team travels to races, including regionals and nationals, when they are ready, said Brown.
“They are phenomenal kids,” said Alston. “It takes a lot to organize it all. What a life skill for these kids to have.”
Later this spring the team will head to the Enumclaw Stage Race, Brown said, one of the biggest local events of its kind.
To learn more about Revel Consulting, visit <a href=”http://www.revelconsulting.com/”>revelconsulting.com</a> and find more about Rad Racing NW at <a href=”http://www.radracingnw.org/”>radracingnw.org</a> .
