By Ashley McCuen
Special to the Reporter
As the hot August days in Kirkland beg for a cool, refreshing drink, many Kirkland residents have flocked to the recently opened Healthy Bonez juice truck on Market Street. Newly planted flowers surround the truck as their company flag flies above. The smiling faces of the owners, Collin and Shandy Greenleaf, greet customers as friends, already knowing many of their orders before they arrive.
Four weeks ago Collin and Shandy Greenleaf, 35, opened Healthy Bonez Beverage Company’s raw juice and smoothie truck with the goal to inspire a healthy lifestyle and create relationships with their customers.
The company and brand, however, started about three years ago when the Greenleafs, wanting to become healthier, tried juicing. This led to a blog full of juice recipes and an avid group of followers. Collin soon developed a business plan and branding. Combined with Shandy’s juicing skills the company was born. They soon began to sell Healthy Bonez juice wholesale to several cocktail lounges in Seattle.
Among delicious flavors and evident hospitality, Collin and Shandy aspire to create an “approachable brand,” one that not only teaches what ingredients are good for an after-yoga shake, but also what works to cure a hangover or to simply make your body feel healthier.
Their weekly menus consist of the freshest fruit in season, homemade granola from the local, family-oriented Seattle Granola Company, and fresh juice made daily by the Greenleafs.
As there are not many breakfast food truck options out there, the Greenleafs are excited to offer fresh juice, oatmeal, smoothies and more. During the winter, they are excited to add hearty, plant-based broths, hot cider and even a full tea bar to their menu.
Overall, the goal of Collin and Shandy is to create a personal and friendly community within their business.
“They say you can’t really be friends with a brand but I don’t think that’s necessarily true. I think that we can be friends with a brand, and I’d like to show that to people,” Collin said.
He compares his model of business to the old “small town business” way of doing things, where relationships with customers are the primary focus. With this goal, they’ve created a website for their customers to subscribe to so they can pre-order their drinks, submit orders for bi-weekly home deliveries, and the owners can even track what their customers are ordering.
Collin and Shandy are just “in the infant stages,” as they call it. However, their brand is growing and the neighborhood has taken notice.
“Even in the short time that we have been here at the truck, every person that’s walked up is so stoked, and it’s so exciting because as hard as we’ve been working to make this happen, it makes it all worth it,” Collin said.
The Healthy Bonez Beverage Company truck is currently open from 8 a.m. to 4 p.m. Monday through Saturday and is located at 1720 Market Street.
Find them on Instagram and Twitter – @HBBEVCO.