Ivar’s Seafood Bars and full-service restaurants in celebration of what would have been the 111th birthday of Ivar Haglund, the restaurants’ iconic flounder, will hold a special celebration on March 15. Throughout the day patrons who purchase one regularly priced entrée and wish Ivar “Happy Birthday,” will receive a second entrée of their choice – from a special birthday menu – for just $1.11. In addition to the birthday discounts, Ivar’s will also treat the first 111 guests at each location to a celebratory strawberry-guava cheesecake dessert made from Cakes of Paradise in Seattle.

Patrons can also get in on the birthday action and strike their best Ivar pose. In honor of Ivar and his stoic garb, fans can pick up and assemble a special-edition replica Ivar captain’s hat. A limited supply of hats will be available. Guests who post their photo wearing the captain’s hat to Ivar’s Restaurants Facebook, Instagram or Twitter page – and include hashtag #IvarBD – will be entered into a sweepstakes for a chance to win $111 Ivar’s Gift Cards. The birthday contest begins March 9 and ends March 16. Additional rules and details will be available at Ivars.com.